This privacy policy explains how Thinka Pty Ltd (ABN 53 659 914 780) and its associated entities ("Thinka", "we", "us" or "our") manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). It also reflects our commitment to the Australian Government's AI Ethics Principles: our data practices should support transparency, fairness and the wellbeing of the people we work with.
It covers our website, the Thinka Platform (the app you sign in to for your programs, assessments and dashboards), our learning programs, digital products and coaching services. It is the Data Privacy Statement referred to in the consent you give before an assessment or survey result is saved.
We collect personal information that is necessary to deliver our learning programs, digital products and coaching services. This may include your name, email address, job title, organisation, location, and your responses to surveys, self-assessments or coaching tasks. We may also collect information you share in our programs, digital platforms or events. On the Platform that means:
Our AI-enabled tools work from program data that has already been de-identified wherever possible (section 6). We do not collect or process sensitive information, such as health information or details of your beliefs, unless you choose to share it in a written answer, and we ask that you do not.
Most of what we hold comes directly from you: when you sign in, complete an assessment or survey, take part in a workshop, or contact us. Some comes from your organisation, such as a program sponsor telling us who is enrolled and how to reach you. Some is created by our tools, such as the result calculated from your assessment answers.
We hold personal information in cloud services with access controls, encryption in transit and at rest, and audit logs. The Platform's database is hosted in Sydney, Australia. What you can see on the Platform is decided by your role: participants see their own learning, facilitators see the sessions they deliver, contacts at a client organisation see their organisation's program dashboards, and the Thinka team see what they need to run a program. Nobody can create an account without an invitation from Thinka, and you sign in with a one-time code sent to your email address or a password you set.
Alongside the Platform we hold program and client records in our program management and CRM systems, and learning materials, notes and correspondence in our document and email systems.
We use your personal information to support the successful delivery of Thinka's services. This includes tailoring programs to suit your needs, communicating session details and learning resources, and enabling access to personalised tools like diagnostics and digital learning modules.
We also use information to improve our content and services. Participant feedback and anonymised usage patterns help us understand what works, how people engage, and where we can enhance the experience. This extends to our AI-powered tools like Thinkabout, where the questions our team ask help us refine prompts, improve tone, and ensure our AI remains a helpful, human-centred enhancement to our programs.
Assessment and evaluation results are also used to report to the organisation that sponsors your program. What a sponsor sees, and the consent it rests on, is set out in the next section.
Before an assessment or survey result is saved, we ask you to read and accept a consent statement. There are two, and the tool tells you which applies.
Consent is voluntary. If you do not accept, your result is saved for you alone and reaches no one else.
Software calculates your assessment results from your answers. The Capability Analysis and the Development Profiles score each answer, place the result in a band or level, and select the feedback that Thinka's learning designers wrote for that level. These results support conversations between you, your facilitator and your sponsor about your development. Thinka does not make decisions about your employment, pay or performance, and our programs are not designed to be used that way.
Thinkabout is Thinka's own AI assistant, built on a language model provided by Anthropic. The Thinka team use it to ask questions of program data. Before program answers reach the model, names, email addresses and phone numbers are removed, and a question about an individual participant is never quoted. Anything Thinkabout drafts for a client dashboard is reviewed and published by a person. Our use of AI is always supported by human oversight; Thinkabout never replaces direct coaching or decision-making.
You can ask us to explain how an AI-enhanced service uses your information, and to have a human-led alternative available where AI is involved, in line with the principles of fairness, privacy and human-centred decision-making.
We take reasonable steps to protect personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure: access by role, row-level security in the database, sign-in by one-time code or password, encryption in transit and at rest, and regular review of who has access to what.
If a data breach is likely to result in serious harm to anyone, we will notify the people affected and the Office of the Australian Information Commissioner under the Notifiable Data Breaches scheme.
You have full control over your personal information. If you would like to know what information we hold, you can request access at any time. You are also welcome to request corrections to anything that is inaccurate, outdated or incomplete, and to ask for a result you have given us to be redacted.
Your profile page on the Platform shows what Thinka has linked to your email address. To request access to or a copy of your information, correct something, or have a result redacted, email service@thinka.me or write to Thinka Pty Ltd, PO Box 5298, South Melbourne VIC 3205. We will confirm we have received your request within seven days and respond within 30 days. There is no charge. If we cannot agree to a request we will tell you why in writing, and how to complain.
We value transparency. If you are unsure how your data is used, especially with AI-enhanced services, we are happy to explain.
We keep personal information while it is needed to deliver your program and to report on it, including comparing results from before and after a program. After that we de-identify it or destroy it, unless the law requires us to keep it or you ask us to, for example to carry a development profile into a later program. De-identified, aggregated results may be kept to improve our programs.
You will only receive promotional or marketing messages from us if you have opted in. These are usually related to upcoming programs, new tools or thought leadership: never spam, and always with the option to unsubscribe.
If you think we have breached the Australian Privacy Principles, contact us at service@thinka.me with "Privacy complaint" in the subject line, or write to Thinka Pty Ltd, PO Box 5298, South Melbourne VIC 3205. We will acknowledge your complaint within seven days, look into it, and give you a written response within 30 days. If you are not satisfied with our response, or would rather go straight to the regulator, you can complain to the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au or on 1300 363 992.
For more information on your rights and data protection in Australia, we recommend the OAIC and Australia's AI Ethics Framework.
Thinka is committed to maintaining ethical, transparent and human-first privacy practices. We regularly review our privacy policy and data handling procedures to align with changes to Australian legislation, including the reforms to the Privacy Act, and to reflect evolving best practice in AI governance. The date at the top of this page tells you when it last changed.
We believe technology should empower people, not replace them. That is why we keep human connection at the core of everything we do, whether through live workshops, digital learning, or AI-supported tools like Thinkabout.
If you ever have questions, concerns or feedback about your data, please contact us.
Thinka Pty Ltd, ABN 53 659 914 780. Email service@thinka.me, or write to PO Box 5298, South Melbourne VIC 3205.